Owner guide
Campaign Setup Help
This guide helps campaign owners create a PreLiftOff campaign, upload assets, add questions, share the campaign, and understand how feedback works.
What is the difference between a Quick Vote and a full validation campaign?
Quick Vote is a fast preference check. People choose between options or answer yes/no. A full validation campaign collects deeper feedback, ratings, comments, AI recommendations, and launch readiness scoring.
What is a campaign?
A campaign is the thing you want people to review.
For example, one campaign might be a logo, website design, product, service, ad creative, landing page, business offer, app screen, pricing offer, packaging design, or launch material.
Each campaign has its own feedback page that you can share with reviewers.
What is an asset?
An asset is the main thing you want people to look at.
An asset could be an image, logo, screenshot, website link, file, video link, block of text, product description, service description, offer, landing page, or ad design.
For example, if you want feedback on a logo, the logo image is the asset. If you want feedback on a website, the website URL is the asset. If you want feedback on an ad, the ad image or video is the asset.
What should I paste into the website or URL field?
Paste the full link to the page you want people to review, such as https://yourwebsite.com or https://yourwebsite.com/new-product-page.
Make sure the link is public and can be opened by reviewers. Do not paste private admin links, dashboard links, password-protected links, or Google Drive links that require permission.
What should I write in the campaign title?
Use a short, clear title that tells reviewers what they are looking at.
Good examples include: New logo for bakery, Website homepage feedback, Product feedback for dog owners, Facebook ad for cleaning service, Landing page for online course, New service offer feedback, or Packaging design review.
Avoid vague titles like Test, My thing, or Feedback please.
What should I write in the campaign goal?
The campaign goal tells reviewers what kind of feedback you want.
Examples: Help me choose the best logo for my business. Tell me if this website looks trustworthy. Let me know if this ad would make you click. Tell me if this product is clear and appealing. Help me check if this service offer is easy to understand. Tell me what would make this landing page stronger.
How do I upload images?
When creating or editing a campaign, choose the image upload option and select the image from your device.
Use clear, high-quality images, avoid blurry screenshots, make sure text is readable, and crop out unnecessary background where possible.
Can I upload more than one image?
Yes, where supported. This is useful for comparing different versions such as Logo A vs Logo B, two ad designs, different product packaging options, two website hero sections, or before and after designs.
Make sure each image is clearly labelled.
What file types can I upload?
PreLiftOff supports simple campaign assets such as images, links, text, and supported files.
Best options are JPG, PNG, PDF, web-friendly screenshots, and public website links.
Keep files clear, simple, and easy for reviewers to understand.
What is a private campaign?
A private campaign is a campaign you mainly share with a selected group of people, such as friends, family, staff, business partners, existing customers, a private business group, a client, a project team, or people inside your organisation.
Private campaigns are useful when you do not want broad public feedback and only want opinions from people you choose.
Important: anyone with the campaign link may still be able to view or review the campaign, depending on campaign settings.
Do not upload confidential, sensitive, or private information unless you are comfortable sharing it with the people who receive the link.
When should I use a private campaign?
Use a private campaign when you want controlled feedback before sharing something more widely.
Examples include:
- Asking family or friends to review a logo, product, offer, or website
- Asking staff to vote on a new design
- Asking a client to review campaign options
- Reviewing internal business material
- Getting feedback from a small customer group
- Reviewing designs before a public launch
What questions should I ask reviewers?
Ask questions that help you make a decision.
Good examples include: What was your first impression? What did you like most? What confused you? Would this make you want to click, buy, sign up, or learn more? What would you improve? Which option do you prefer and why?
How many questions should I add?
For best results, keep it short.
Around 3 to 5 questions is usually enough. Too many questions can make people less likely to complete the review.
Can I edit the suggested questions?
Yes. Suggested questions are there to help you get started, but you can edit them to suit your campaign.
You can change the wording, remove questions, or add your own.
What is the public feedback page?
The public feedback page is the page reviewers use to view your campaign and leave feedback.
It is the link you share with people when you want them to review your campaign. Example: app.preliftoff.com/f/your-campaign-code
Who can see my campaign?
Anyone with the feedback link may be able to view and review your campaign, depending on campaign settings.
Do not upload private, confidential, or sensitive content unless you are comfortable sharing it with reviewers.
Can I review my own campaign?
You may be able to open and view your own campaign, but owner reviews should not count the same way as outside reviewer feedback.
The goal is to collect useful opinions from other people.
How do I share my campaign?
Once your campaign is ready, copy the feedback link and share it with people you want feedback from.
You can share it by email, SMS, Facebook, LinkedIn, X/Twitter, business groups, customer groups, team chats, or QR code.
What should I say when sharing my campaign?
Example: I’m preparing this for launch and would love your honest feedback. It only takes a few minutes. Here’s the link: [campaign link]
Private campaign example: I’m only sharing this with a small group at this stage. I’d really appreciate your honest feedback before I make it public: [campaign link]
When will I see feedback?
Feedback appears after people complete reviews on your campaign.
You can check your campaign dashboard to see ratings, comments, answers, and available insights.
When can I unlock the AI report?
The AI report unlocks once your campaign has at least 10 reviews.
This gives PreLiftOff enough feedback to identify useful patterns, common concerns, positive themes, and practical next steps.
What does the AI report include?
The AI report helps summarise the feedback and highlight the most important points.
It may include launch readiness score, average rating, key themes, what people liked most, main concerns, confusing parts, suggested improvements, common feedback patterns, individual response highlights, and practical next steps before launch.
Can I update my campaign after publishing?
Yes, you can edit campaign details, assets, and questions, depending on the campaign status.
However, if you change the campaign too much after receiving feedback, earlier responses may no longer match the updated version. For major changes, it may be better to create a new campaign.
What makes a good campaign?
A good campaign is clear, focused, and easy to review.
Use a clear title, explain the goal, upload a clear asset, ask simple questions, keep the review short, share with the right audience, and wait for enough responses before making big decisions.